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LAUREN MARINIGH

Marketing, Public Relations & Social Media

ABOUT ME

LAUREN MARINIGH - Marketing, Public Relations & Social Media

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way.

BREAKING NEWS! I was recently named one of PR in Canada's Top 30 Under 30

SKILLS

THESE ARE THE THINGS I'M GOOD AT

Social Media
95
Marketing
90
Writing
95
PR
90
Leadership
95
Creativity
90

To see my endorsed skills, visit my LinkedIn profile.

EXPERIENCE

WHERE I'VE WORKED

Futurpreneur Canada

Social Media & Content Coordinator

• Develop eye catching email campaigns for our monthly e-newsletter distributed to over 20,000 subscribers in both English and French
• Support regional business development teams with easy to use social media messaging & guidance
• Create, post and monitor over 10 social media profiles both regionally and nationally
• Analyze post campaign digital activities and ROI
• Oversee the content strategy for our blog, including writing and editing content, and working with guest contributors
• Development and implementation of a long-term social media and content strategy
• Garnered over 30,000 unique pageviews to our blog within 2016 (Jan 1-May 17)
• Increased social media audience by 100% to date (July 2014-May 2016)

July 2014 - Present
June 2012 - June 2014

Sheridan Student Union Inc.

Assistant Manager, Marketing & Communications

• Responsible for the management of all content on 15+ social media pages
• Engage with students online and collect and analyze online traffic/data using Google Analytics, Hootsuite, Facebook & YouTube Insights
• Development, execution and evaluation of marketing and promotional campaigns
• Responsible for creating social media & marketing plans for campaigns, projects, contests and initiatives
• Develop all digital media components of campaigns
• Oversee the Media Promotions team comprised of videographers and photographers to assist in the development of promotional content
• Manage a team of 15 Experiential Marketing Coordinators across 3 campuses, and develop marketing initiatives for them to execute
• Project Manager on the development of a Student Union Mobile App

Peel District School Board

Communications Intern

• Wrote and edited a variety of communication materials including: news releases, speeches, online content & communication plans
• Assisted with advertising sales for Directions Book (an annual publication)
• Supported communications department in the successful preparation and execution of multiple events with 200+ attendees
• Assisted in creating materials for a communication kit for secondary schools - including creating social media tutorials
• Supported Research Department by assisting with preparation and execution for parent and administrator focus groups

April 2012 - June 2012
April 2011 - April 2012

ColourMePeace

Public Relations & Social Media Intern

• Created online content & monitored Twitter, Tumblr & Facebook accounts
• Assisted in recruiting and managing volunteers
• Responsible for researching information regarding the cause and developing online content

EDUCATION

WHERE I LEARNED

Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.

PORTFOLIO

MY WORK

  • ALL
  • Social Media
  • Public Relations
  • Writing
  • Marketing

BLOG

Things to think about

Things to Think Through Before Launching Your Blog

A blog can be incredibly valuable for you and your business. We all have heard the trend in content marketing becoming increasingly more popular, and there is no question, this isn’t going to be disappearing anytime soon. Blogging can have so many benefits. It can help improve your search engine optimization (SEO) for your business […]

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Do's &

Do’s & Don’ts For Your Facebook Page

Despite what people may think, Facebook is still the market leader for social networks with 1.71 billion monthly active users. 77% of B2C companies say they’ve acquired customers from Facebook, and I think those numbers are pretty hard to ignore. But just because your business is on Facebook, that doesn’t mean you’re on it in […]

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WHY I HATE

Why I Hate Networking Events

Me: “Hi. I’m Lauren and I work in social media marketing at a non-profit organization called Futurpreneur Canada.” Them: “Nice to meet you Lauren. I’m XYZ and I work at XYZ doing XYZ.” Me: “Nice to meet you XYZ.” ………….. crickets …………….. awkward silence …………… This is a sample conversation of a typical networking event […]

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My Promises...

My Promises to Myself (and Readers) as a Blogger

Since I was a kid, I always loved to write, I had diary after diary, I loved writing stories, quotes, poems, whatever it was. Although I was told by English teachers that I wasn’t cut out for university level English classes, and was even in an extra help class while in elementary school for reading […]

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INTERVIEW WITH (1)

Interview with Winnie Giang of Magentrix & Those Paper Hearts

Although I’ve never had the privilege of meeting Winnie Giang in real life, we’ve been Twitter pals for awhile now. As an active young professional in the industry, I had to reach out to her to learn more about what she does, and hear her advice for other young professionals. Keep reading for great tidbits […]

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you have a purpose

Pick Up The Phone & Talk

In May 2014, I met this incredible entrepreneur at Futurpreneur Canada’s Action Entrepreneurship Summit. He was vibrant, energetic and the passion for his business shined through. As he told me the story behind Wear Your Label, a clothing company determined to start a conversation around mental health through their clever slogans on their clothing, I […]

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