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LAUREN MARINIGH

Social Media & Content Marketing Professional

ABOUT ME

LAUREN MARINIGH - Social Media & Content Marketing Professional

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way at lauren.marinigh@hotmail.com.

EXPERIENCE

WHERE I'VE WORKED

so.da (part of Corus Entertainment)

Account Manager & Social Strategist

• Develop strong client relationships and understanding of key business goals to build solutions, strategy, and content
• Manage projects from start to finish for content, and strategy development by working alongside internal teams (production, analytics) to complete client deliverables on budget and on time
• Ensure projects are executed within budget (at times managing budgets upwards of $500K), and seeking out incremental opportunities to upsell
• Lead internal brainstorms with production team to develop creative ways to bring brands to life on social through various content formats and platforms (including TikTok, Facebook, and Instagram)
• Building and executing content calendars across multiple brands (copy development, community management, assessing performance, and optimizing)
• Creating both long-term, and campaign-based strategies for brands with various budgets
• Lead and execute both organic and paid strategies for clients
• Create extensive reports that help guide strategy development using platform analytic tools
• Build account planning and brand development presentations for internal and external teams
• Assist in pitches to new prospective clients to generate new business

Brands Include: General Mills, Prime Video Canada, Nelvana, Kids Can Press, John Frieda, Pluto TV Canada

September 2019
September 2018 - September 2019

Hudson's Bay Company

Social Media Manager

• Lead all social media marketing for Topshop & Topman Canada
• Develop, execute, and optimize paid social media campaigns for brands
• Write and develop all copy for paid and organic social media promotions
• Build monthly content calendars for brands, and execute
• Design social media assets for paid and organic promotions such as Instagram stories, and social media advertisements
• Work with influencers to develop partnerships for various long and short-term campaigns for both TOPSHOP/TOPMAN brands, and Hudson's Bay

Diply

Social Media Account Manager

• Assisted a range of social media accounts ranging from 1 million to 8 million followers in their development and growth
• Provided reporting, daily suggestions and guidance to multiple internal teams and accounts
• Managed client relationships between influencers and Diply
• Analyzed results of social media accounts using Google Analytics, Facebook Insights, etc.

August 2017 - February 2018
July 2014 - August 2017

Futurpreneur Canada

Social Media & Content Specialist

• Manage and oversee the Futurpreneur Canada blog by developing content calendars and daily content
• Develop long-term strategies for the Futurpreneur blog and implement them
• Work with external and internal guest bloggers (including partners) as an editor to identify content opportunities
• Develop and coordinate content for external publications (both online and print)
• Develop organic and paid social media plans and calendars for initiatives
• Create and implement an overarching social media strategy each year to ensure we are improving and innovating
• Utilize tools like Hootsuite to listen, engage and analyze our efforts and track conversations in our space
• Oversee 10+ social media accounts (both regional and national)
• Provide and train staff to be successful on social media
• Manage and oversee the distribution of monthly e-newsletter distributed to 30,000+ people in English and French and other email communications

EDUCATION

WHERE I STUDIED

Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.

PORTFOLIO

MY WORK

  • ALL
  • Social Media
  • Public Relations
  • Writing

BLOG

Saying goodbye to Somebody Date Us, a dating podcast.

Saying “See Yah Later” to Our Podcast

If you’ve been following me at all over the last two years, you may (or may not) have seen that I have had a podcast since 2019 called Somebody Date Us. This podcast was born out of feeling defeated after a breakup, and hearing similar complaints and issues from my single friends. I joined forces […]

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What Working from Home Has Taught Me

If you asked me a year ago if I ever wanted to be 100% remote, I would’ve given you a “hell no”. The idea of working from home, although sounds glamorous and convenient to some, to me, in a tiny Toronto bachelor apartment it did not. I’ve turned down jobs prior to COVID that were […]

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The social media tools I use the most as a social media manager.

The Tools I Use The Most As a Social Media Manager (Part 2)

I’ve written about the tools that I use the most as a social media manager before (link here), but that was a few years ago, and like anything, things change. Not only has my job changed since then, but also new tools come out, and new things prove to be more useful for different roles […]

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5 Social Media Lessons I Learned in 2020

5 Social Media Lessons I Learned in 2020

2020 has been a ride. This was definitely not the year I was expecting when the clock struck midnight, and I rang in the new year on the other side of the world in Uganda. Who knew how much life would change this year? And how much history would be made. As a social media […]

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What I wish they told me when I was laid off

What I Wish They Told Me (And Didn’t Tell Me) About Being Laid Off

Nothing really in your life prepares you for losing your job. Back in 2018, I was completely shocked when my employer at the time laid me off (along with hundreds of others). Not only had they just confirmed our jobs were safe a day before, but I never really had a plan, or thought about […]

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The Perfect Work-From-Home Set-Up

We’ve been now working from home for about seven months now. Doesn’t it feel like an eternity ago when we were all forced into lockdown for only two weeks? Little innocent us having no idea that two weeks would turn into something much more. Working from home was always something most of us dreamed about. […]

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