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LAUREN MARINIGH

Marketing, Public Relations & Social Media

ABOUT ME

LAUREN MARINIGH - Marketing, Public Relations & Social Media

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way.

SKILLS

THESE ARE THE THINGS I'M GOOD AT

Social Media
95
Marketing
90
Writing
95
PR
90
Leadership
95
Creativity
90

To see my endorsed skills, visit my LinkedIn profile.

EXPERIENCE

WHERE I'VE WORKED

Futurpreneur Canada

Social Media & Content Specialist

• Manage and oversee the Futurpreneur Canada blog by developing content calendars and daily content
• Develop long-term strategies for the Futurpreneur blog and implement them
• Work with external and internal guest bloggers (including partners) as an editor to identify content opportunities
• Develop and coordinate content for external publications (both online and print)
• Develop organic and paid social media plans and calendars for initiatives
• Create and implement an overarching social media strategy each year to ensure we are improving and innovating
• Utilize tools like Hootsuite to listen, engage and analyze our efforts and track conversations in our space
• Oversee 10+ social media accounts (both regional and national)
• Provide and train staff to be successful on social media
• Manage and oversee the distribution of monthly e-newsletter distributed to 30,000+ people in English and French and other email communications

January 2017 - Present
July 2014 - January 2016

Futurpreneur Canada

Social Media & Content Coordinator

• Develop eye catching email campaigns for our monthly e-newsletter distributed to over 20,000 subscribers in both English and French
• Support regional business development teams with easy to use social media messaging & guidance
• Create, post and monitor over 10 social media profiles both regionally and nationally
• Analyze post campaign digital activities and ROI
• Oversee the content strategy for our blog, including writing and editing content, and working with guest contributors
• Development and implementation of a long-term social media and content strategy
• Garnered over 30,000 unique pageviews to our blog within 2016 (Jan 1-May 17)
• Increased social media audience by 100% to date (July 2014-May 2016)

Sheridan Student Union Inc.

Assistant Manager, Marketing & Communications

• Responsible for the management of all content on 15+ social media pages
• Engage with students online and collect and analyze online traffic/data using Google Analytics, Hootsuite, Facebook & YouTube Insights
• Development, execution and evaluation of marketing and promotional campaigns
• Responsible for creating social media & marketing plans for campaigns, projects, contests and initiatives
• Develop all digital media components of campaigns
• Oversee the Media Promotions team comprised of videographers and photographers to assist in the development of promotional content
• Manage a team of 15 Experiential Marketing Coordinators across 3 campuses, and develop marketing initiatives for them to execute
• Project Manager on the development of a Student Union Mobile App

June 2012 - June 2014
April 2012 - June 2012

Peel District School Board

Communications Intern

• Wrote and edited a variety of communication materials including: news releases, speeches, online content & communication plans
• Assisted with advertising sales for Directions Book (an annual publication)
• Supported communications department in the successful preparation and execution of multiple events with 200+ attendees
• Assisted in creating materials for a communication kit for secondary schools - including creating social media tutorials
• Supported Research Department by assisting with preparation and execution for parent and administrator focus groups

EDUCATION

WHERE I LEARNED

Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.

PORTFOLIO

MY WORK

  • ALL
  • Social Media
  • Public Relations
  • Writing
  • Marketing

BLOG

Working for the NHL: When Passion and Your Career Align

Growing up with a passion for sports, primarily hockey, Chris Ackroyd knew that despite his love for the game, he had slim odds of having a long career as an athlete. Just like many young students, he found something that could satisfy his passion and also help him actually land a job upon graduation, which […]

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Rediscovering Your Passion Later in Life

You’re a senior in high school, and all of a sudden realizing that you need to “figure out what you’re doing with the rest of your life”, a thing that many people in their 30s are still trying to figure out, let alone a 17 or 18 year old. For some young people, this decision […]

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How to Juggle a Full-Time Career & Freelance Work

Taking on work outside of work sounds like many peoples worst nightmare, but for me, taking on side projects/freelance work outside of my full-time career is a great way to build my resume, and also earn some extra cash. But managing additional work on top of my job isn’t always easy. Like most people, I […]

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Why A Piece of Paper Won’t Beat Experience

I’ve always been a strong believer in continuing your education, and I’ve always said that you should never stop learning, no matter how far along in your career you are, but one thing that you can’t ignore is the importance of real experience. I went to college for three years to receive an advanced diploma, […]

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Lessons Learned Freelancing

Many people dream about going entirely freelance—the ability to set your own schedule, be your own boss, and work outside of the three walls of a cubicle, but seldom do people fully take the leap, or really understand what it takes to be a freelancer. I started freelancing about a year and a half ago. […]

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How to Become a Guest Blogger

Guest blogging can open up a door for writers, or professionals trying to get their name out there and noticed within their particular industry. Blogging opportunities may appear to be hard to find, but it can be easier than you think. Here are some ways to build a path to the blogging and guest blogging […]

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