Loading Assets...

LAUREN MARINIGH

Marketing, Public Relations & Social Media

ABOUT ME

LAUREN MARINIGH - Marketing, Public Relations & Social Media

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way.

BREAKING NEWS! I was recently named one of PR in Canada's Top 30 Under 30

SKILLS

THESE ARE THE THINGS I'M GOOD AT

Social Media
95
Marketing
90
Writing
95
PR
90
Leadership
95
Creativity
90

To see my endorsed skills, visit my LinkedIn profile.

EXPERIENCE

WHERE I'VE WORKED

Futurpreneur Canada

Social Media & Content Coordinator

• Develop eye catching email campaigns for our monthly e-newsletter distributed to over 20,000 subscribers in both English and French
• Support regional business development teams with easy to use social media messaging & guidance
• Create, post and monitor over 10 social media profiles both regionally and nationally
• Analyze post campaign digital activities and ROI
• Oversee the content strategy for our blog, including writing and editing content, and working with guest contributors
• Development and implementation of a long-term social media and content strategy
• Garnered over 30,000 unique pageviews to our blog within 2016 (Jan 1-May 17)
• Increased social media audience by 100% to date (July 2014-May 2016)

July 2014 - Present
June 2012 - June 2014

Sheridan Student Union Inc.

Assistant Manager, Marketing & Communications

• Responsible for the management of all content on 15+ social media pages
• Engage with students online and collect and analyze online traffic/data using Google Analytics, Hootsuite, Facebook & YouTube Insights
• Development, execution and evaluation of marketing and promotional campaigns
• Responsible for creating social media & marketing plans for campaigns, projects, contests and initiatives
• Develop all digital media components of campaigns
• Oversee the Media Promotions team comprised of videographers and photographers to assist in the development of promotional content
• Manage a team of 15 Experiential Marketing Coordinators across 3 campuses, and develop marketing initiatives for them to execute
• Project Manager on the development of a Student Union Mobile App

Peel District School Board

Communications Intern

• Wrote and edited a variety of communication materials including: news releases, speeches, online content & communication plans
• Assisted with advertising sales for Directions Book (an annual publication)
• Supported communications department in the successful preparation and execution of multiple events with 200+ attendees
• Assisted in creating materials for a communication kit for secondary schools - including creating social media tutorials
• Supported Research Department by assisting with preparation and execution for parent and administrator focus groups

April 2012 - June 2012
April 2011 - April 2012

ColourMePeace

Public Relations & Social Media Intern

• Created online content & monitored Twitter, Tumblr & Facebook accounts
• Assisted in recruiting and managing volunteers
• Responsible for researching information regarding the cause and developing online content

EDUCATION

WHERE I LEARNED

Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.

PORTFOLIO

MY WORK

  • ALL
  • Social Media
  • Public Relations
  • Writing
  • Marketing

BLOG

Social Call Centre

Social Media as the New Call Centre

Social media is the current and future of customer service. Gone are the days of people wanting to sit on the phone listening to pre-recordings after pre-recordings and waiting hours before they even get on the phone with a real person. Okay, those days aren’t completely gone, but customers are expecting a lot more now […]

0 Comments
INTERVIEW WITH RASHI

Interview with Rashi Bindra of Chmpgn+Cie

To continue my series of interviews with young professionals working in the marketing and public relations world, I connected with Rashi Bindra to chat about her experience working in PR with Chmpgn+Cie, which is a restaurant and bar located in Quebec. Rashi also owns her own business, Pearls & Sequence, a social media and events marketing […]

0 Comments
Young Pro Should Know

10 Things Every Young Professional Should Remember

As someone who is still considered new to my career and field, I wish I had someone who would’ve told me how important the below actually is from day one. That’s why I created this post in hopes to stop some people from learning the hard way. 1. Never stop learning Once you walk across that […]

0 Comments
Yogen Fruz

Interview with Janelle Powell of Yogen Fruz

I’ve been a connection of Janelle Powell’s for awhile now on LinkedIn, and recently I realized I hadn’t really taken the time to get to know what she does within the industry. So I thought she’d be a perfect person to chat with for this months interview on my blog. Janelle is the Social Media […]

0 Comments
SMWiTO

CBC, Influencers + The Globe & Mail: Social Media Week Day 3 Recap

Thursday was the third and final day of Social Media Week Toronto. It was an absolutely incredible week, filled with inspiring social media professionals and speakers. Although I was starting to become a bit exhausted, and my brain was in overdrive from taking in all the great information from the sessions, day three was still another […]

0 Comments
SMWiTO 2

Scotiabank, Lululemon, Uber & More: Social Media Week Day 2 Recap

Today was day two of three for Social Media Week Toronto, and it was another good one. Today’s sessions were a bit more intimate as there were sessions happening at both BrightLane and Brainstation to choose from. I loved how there were so many options to pick from, but also was disappointed when I had […]

0 Comments

TESTIMONIAL

WHAT PEOPLE ARE SAYING ABOUT ME

SOCIAL CONNECT

CONNECT WITH ME

CONTACT

Your Name (required)

Your Email (required)

Subject (required)

Your Message