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LAUREN MARINIGH

Social Media & Content Marketing Professional

ABOUT ME

LAUREN MARINIGH - Social Media & Content Marketing Professional

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way at lauren.marinigh@hotmail.com.

EXPERIENCE

WHERE I'VE WORKED

Corus Entertainment

Account Manager & Social Strategist

September 2019
September 2018 - September 2019

Hudson's Bay Company

Social Media Manager

• Lead all social media marketing for Topshop & Topman Canada
• Develop, execute, and optimize paid social media campaigns for brands
• Write and develop all copy for paid and organic social media promotions
• Build monthly content calendars for brands, and execute
• Design social media assets for paid and organic promotions such as Instagram stories, and social media advertisements
• Work with influencers to develop partnerships for various long and short-term campaigns for both TOPSHOP/TOPMAN brands, and Hudson's Bay

Diply

Social Media Account Manager

• Assisted a range of social media accounts ranging from 1 million to 8 million followers in their development and growth
• Provided reporting, daily suggestions and guidance to multiple internal teams and accounts
• Managed client relationships between influencers and Diply
• Analyzed results of social media accounts using Google Analytics, Facebook Insights, etc.

August 2017 - February 2018
July 2014 - August 2017

Futurpreneur Canada

Social Media & Content Specialist

• Manage and oversee the Futurpreneur Canada blog by developing content calendars and daily content
• Develop long-term strategies for the Futurpreneur blog and implement them
• Work with external and internal guest bloggers (including partners) as an editor to identify content opportunities
• Develop and coordinate content for external publications (both online and print)
• Develop organic and paid social media plans and calendars for initiatives
• Create and implement an overarching social media strategy each year to ensure we are improving and innovating
• Utilize tools like Hootsuite to listen, engage and analyze our efforts and track conversations in our space
• Oversee 10+ social media accounts (both regional and national)
• Provide and train staff to be successful on social media
• Manage and oversee the distribution of monthly e-newsletter distributed to 30,000+ people in English and French and other email communications

EDUCATION

WHERE I STUDIED

Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.

PORTFOLIO

MY WORK

  • ALL
  • Social Media
  • Public Relations
  • Writing
  • Marketing

BLOG

Interview on Ideas Into Action Podcast

Earlier this year, I had the opportunity to sit down with Hamza Khan, an award-winning marketer and entrepreneur who is currently the Managing Director of Student Life Network, an organization that I’ve written content for a freelance basis for as long as I can remember. Hamza and I have always known of each other through […]

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What Starting a Podcast Has Taught Me

Over the last few months I’ve been working on a podcast that just launched earlier in January. My podcast, Somebody Date Us, is hosted by two of my best friends, Asal and Carley, plus myself. We talk about everything and anything related to dating and relationships. Somebody Date Us was an idea that I came […]

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A Guide to Being Laid Off

If you’ve been following me over most of 2018, you’ll know that in February of this year I was laid off from my job working as an Account Manager at an online publisher, Diply. My career has always been one of the most important aspects of my life, and being laid off completely shocked me […]

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Tools I Love

There are so many fantastic tools out there that make social media management so much easier. However, since there are so many options out there, I find myself in the continuous cycle of downloading and signing-up for apps and forgetting they exist after a day. Seriously though, how many apps do you have sitting on […]

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Instagram Tips for Bloggers

Instagram is such a powerful branding tool for bloggers. In 2018, people are visual people. They don’t want to read a novel about you, but they do like pretty pictures and videos, so Instagram lends itself perfectly to how we consume content. One of the biggest questions I get working in social media is: “How […]

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The Layoff: Two Months In

Two months ago I was laid off from my job due to changes Facebook made to their algorithm, and my job heavily being impacted by those changes. Two months ago I stopped having a regular 9-5, stability, and a job that I loved going to every day. It’s seriously hard to believe that it’s already […]

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