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LAUREN MARINIGH

Social Media & Content Marketing Professional

ABOUT ME

LAUREN MARINIGH - Social Media & Content Marketing Professional

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way.

EXPERIENCE

WHERE I'VE WORKED

Diply

Social Media Account Manager

• Assisted a range of social media accounts ranging from 1 million to 8 million followers in their development and growth
• Provided reporting, daily suggestions and guidance to multiple internal teams and accounts
• Managed client relationships between influencers and Diply
• Analyzed results of social media accounts using Google Analytics, Facebook Insights, etc.

August 2017 - February 2018
January 2017 - August 2017

Futurpreneur Canada

Social Media & Content Specialist

• Manage and oversee the Futurpreneur Canada blog by developing content calendars and daily content
• Develop long-term strategies for the Futurpreneur blog and implement them
• Work with external and internal guest bloggers (including partners) as an editor to identify content opportunities
• Develop and coordinate content for external publications (both online and print)
• Develop organic and paid social media plans and calendars for initiatives
• Create and implement an overarching social media strategy each year to ensure we are improving and innovating
• Utilize tools like Hootsuite to listen, engage and analyze our efforts and track conversations in our space
• Oversee 10+ social media accounts (both regional and national)
• Provide and train staff to be successful on social media
• Manage and oversee the distribution of monthly e-newsletter distributed to 30,000+ people in English and French and other email communications

Futurpreneur Canada

Social Media & Content Coordinator

• Develop eye catching email campaigns for our monthly e-newsletter distributed to over 20,000 subscribers in both English and French
• Support regional business development teams with easy to use social media messaging & guidance
• Create, post and monitor over 10 social media profiles both regionally and nationally
• Analyze post campaign digital activities and ROI
• Oversee the content strategy for our blog, including writing and editing content, and working with guest contributors
• Development and implementation of a long-term social media and content strategy
• Garnered over 30,000 unique pageviews to our blog within 2016 (Jan 1-May 17)
• Increased social media audience by 100% to date (July 2014-May 2016)

July 2014 - January 2016
June 2012 - June 2014

Sheridan Student Union Inc.

Assistant Manager, Marketing & Communications

• Responsible for the management of all content on 15+ social media pages
• Engage with students online and collect and analyze online traffic/data using Google Analytics, Hootsuite, Facebook & YouTube Insights
• Development, execution and evaluation of marketing and promotional campaigns
• Responsible for creating social media & marketing plans for campaigns, projects, contests and initiatives
• Develop all digital media components of campaigns
• Oversee the Media Promotions team comprised of videographers and photographers to assist in the development of promotional content
• Manage a team of 15 Experiential Marketing Coordinators across 3 campuses, and develop marketing initiatives for them to execute
• Project Manager on the development of a Student Union Mobile App

EDUCATION

WHERE I STUDIED

Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.

PORTFOLIO

MY WORK

  • ALL
  • Social Media
  • Public Relations
  • Writing
  • Marketing

BLOG

The Layoff: Two Months In

Two months ago I was laid off from my job due to changes Facebook made to their algorithm, and my job heavily being impacted by those changes. Two months ago I stopped having a regular 9-5, stability, and a job that I loved going to every day. It’s seriously hard to believe that it’s already […]

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Getting Personal on Being Laid Off

I’ve been trying to figure out a way to write this for a few weeks now. A way that I could put down on paper what’s been running through my head. Do you ever feel like you have so much to say but yet you just can’t say it? That’s basically how I’ve felt about […]

4 Comments

How to Grow Your Pinterest

Pinterest can be an incredibly underrated social media platform in my opinion. It can be a super valuable tool for you and your business, especially if your business is visually appealing (weddings, food, travel, etc.). and if your primary target market is women under the age of 34. I mean, there are lots of brands […]

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Five Rules of Brand Partnerships as a Blogger

Working with brands can be one of the most exciting things as a blogger and/or influencer. I remember when I first launched my blog and saw other bloggers with thousands of followers, I always thought I would never be a blogger who had the opportunity to work with cool brands and companies, because I’d never […]

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Building a Winning Resume as a Recent Grad

Writing your resume as a new graduate can be challenging. Your resume that you had to get part-time jobs as a student, aren’t really going to stand out when applying for a career. However, you’re probably thinking that you have nothing else you can add to your resume, which isn’t the case. Most new graduates […]

1 Comments

How I Work with Brands

Brands are becoming more and more aware of the impacts influencer marketing can have on their business. Utilizing influencers with a similar target audience as your own can be a fantastic way to reach them in a new way. Not to mention the proven statistics that consumers now prefer the word-of-mouth of other people that they […]

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