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LAUREN MARINIGH

Marketing, Public Relations & Social Media

ABOUT ME

LAUREN MARINIGH - Marketing, Public Relations & Social Media

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way.

SKILLS

THESE ARE THE THINGS I'M GOOD AT

Social Media
95
Marketing
90
Writing
95
PR
90
Leadership
95
Creativity
90

To see my endorsed skills, visit my LinkedIn profile.

EXPERIENCE

WHERE I'VE WORKED

Diply

Social Media Account Manager

August 2017 - Present
January 2017 - August 2017

Futurpreneur Canada

Social Media & Content Specialist

• Manage and oversee the Futurpreneur Canada blog by developing content calendars and daily content
• Develop long-term strategies for the Futurpreneur blog and implement them
• Work with external and internal guest bloggers (including partners) as an editor to identify content opportunities
• Develop and coordinate content for external publications (both online and print)
• Develop organic and paid social media plans and calendars for initiatives
• Create and implement an overarching social media strategy each year to ensure we are improving and innovating
• Utilize tools like Hootsuite to listen, engage and analyze our efforts and track conversations in our space
• Oversee 10+ social media accounts (both regional and national)
• Provide and train staff to be successful on social media
• Manage and oversee the distribution of monthly e-newsletter distributed to 30,000+ people in English and French and other email communications

Futurpreneur Canada

Social Media & Content Coordinator

• Develop eye catching email campaigns for our monthly e-newsletter distributed to over 20,000 subscribers in both English and French
• Support regional business development teams with easy to use social media messaging & guidance
• Create, post and monitor over 10 social media profiles both regionally and nationally
• Analyze post campaign digital activities and ROI
• Oversee the content strategy for our blog, including writing and editing content, and working with guest contributors
• Development and implementation of a long-term social media and content strategy
• Garnered over 30,000 unique pageviews to our blog within 2016 (Jan 1-May 17)
• Increased social media audience by 100% to date (July 2014-May 2016)

July 2014 - January 2016
June 2012 - June 2014

Sheridan Student Union Inc.

Assistant Manager, Marketing & Communications

• Responsible for the management of all content on 15+ social media pages
• Engage with students online and collect and analyze online traffic/data using Google Analytics, Hootsuite, Facebook & YouTube Insights
• Development, execution and evaluation of marketing and promotional campaigns
• Responsible for creating social media & marketing plans for campaigns, projects, contests and initiatives
• Develop all digital media components of campaigns
• Oversee the Media Promotions team comprised of videographers and photographers to assist in the development of promotional content
• Manage a team of 15 Experiential Marketing Coordinators across 3 campuses, and develop marketing initiatives for them to execute
• Project Manager on the development of a Student Union Mobile App

EDUCATION

WHERE I LEARNED

Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.

PORTFOLIO

MY WORK

  • ALL
  • Social Media
  • Public Relations
  • Writing
  • Marketing

BLOG

How I Work with Brands

Brands are becoming more and more aware of the impacts influencer marketing can have on their business. Utilizing influencers with a similar target audience as your own can be a fantastic way to reach them in a new way. Not to mention the proven statistics that consumers now prefer the word-of-mouth of other people that they […]

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Five Things I Wish They Taught Me in School

Education is important, we all know that, however, I’m a person that strongly believes our education system is a bit dated. Now don’t get me wrong, I’m successfully pursuing my career thanks to school, but there are some things that I wish they would have taught me about life in school that they just didn’t. […]

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Ten Things on Your Resume You Need to Remove

Writing a resume can be a daunting task for many people. It’s probably one of the most important documents you’ll have throughout your life, yet I’m still surprised at how many people have not figured out how to write one. With the wide array of resources and templates available online today, there’s no reason you […]

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Three Years at Futurpreneur Canada

At the beginning of July I celebrated my three year anniversary working for an organization called Futurpreneur Canada. Futurpreneur is the only national non-profit organization in Canada that offers financing, mentorship and resources for young entrepreneurs (aged 18-39). When I was hired three years ago I didn’t really have any idea what I was getting […]

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Working for the NHL: When Passion and Your Career Align

Growing up with a passion for sports, primarily hockey, Chris Ackroyd knew that despite his love for the game, he had slim odds of having a long career as an athlete. Just like many young students, he found something that could satisfy his passion and also help him actually land a job upon graduation, which […]

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Rediscovering Your Passion Later in Life

You’re a senior in high school, and all of a sudden realizing that you need to “figure out what you’re doing with the rest of your life”, a thing that many people in their 30s are still trying to figure out, let alone a 17 or 18 year old. For some young people, this decision […]

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