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Social Media & Content Marketing Professional


LAUREN MARINIGH - Social Media & Content Marketing Professional

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way.




Social Media Account Manager

• Assisted a range of social media accounts ranging from 1 million to 8 million followers in their development and growth
• Provided reporting, daily suggestions and guidance to multiple internal teams and accounts
• Managed client relationships between influencers and Diply
• Analyzed results of social media accounts using Google Analytics, Facebook Insights, etc.

August 2017 - February 2018
January 2017 - August 2017

Futurpreneur Canada

Social Media & Content Specialist

• Manage and oversee the Futurpreneur Canada blog by developing content calendars and daily content
• Develop long-term strategies for the Futurpreneur blog and implement them
• Work with external and internal guest bloggers (including partners) as an editor to identify content opportunities
• Develop and coordinate content for external publications (both online and print)
• Develop organic and paid social media plans and calendars for initiatives
• Create and implement an overarching social media strategy each year to ensure we are improving and innovating
• Utilize tools like Hootsuite to listen, engage and analyze our efforts and track conversations in our space
• Oversee 10+ social media accounts (both regional and national)
• Provide and train staff to be successful on social media
• Manage and oversee the distribution of monthly e-newsletter distributed to 30,000+ people in English and French and other email communications

Futurpreneur Canada

Social Media & Content Coordinator

• Develop eye catching email campaigns for our monthly e-newsletter distributed to over 20,000 subscribers in both English and French
• Support regional business development teams with easy to use social media messaging & guidance
• Create, post and monitor over 10 social media profiles both regionally and nationally
• Analyze post campaign digital activities and ROI
• Oversee the content strategy for our blog, including writing and editing content, and working with guest contributors
• Development and implementation of a long-term social media and content strategy
• Garnered over 30,000 unique pageviews to our blog within 2016 (Jan 1-May 17)
• Increased social media audience by 100% to date (July 2014-May 2016)

July 2014 - January 2016
June 2012 - June 2014

Sheridan Student Union Inc.

Assistant Manager, Marketing & Communications

• Responsible for the management of all content on 15+ social media pages
• Engage with students online and collect and analyze online traffic/data using Google Analytics, Hootsuite, Facebook & YouTube Insights
• Development, execution and evaluation of marketing and promotional campaigns
• Responsible for creating social media & marketing plans for campaigns, projects, contests and initiatives
• Develop all digital media components of campaigns
• Oversee the Media Promotions team comprised of videographers and photographers to assist in the development of promotional content
• Manage a team of 15 Experiential Marketing Coordinators across 3 campuses, and develop marketing initiatives for them to execute
• Project Manager on the development of a Student Union Mobile App



Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.



  • ALL
  • Social Media
  • Public Relations
  • Writing
  • Marketing


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