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Social Media & Content Marketing Professional


LAUREN MARINIGH - Social Media & Content Marketing Professional

Howdy! Thanks for stopping by.

Since you're here, you probably want to know a bit about me, eh? Well, I'm a very detail oriented person, who is exceptionally organized. Seriously though, "To Do" lists are a gals best friend. I have excellent communication skills and a strong ability to work well under pressure. I eat, breathe and sleep all things social media (if that was humanly possible). I'm energetic, enthusiastic, and am a strong believer in loving what you do.

Want to know more? Kickback and stay a while here at laurenmarinigh.com, creep some of my social media networks OR contact me! I'm very open to freelance opportunities so if you have a job that you think I may be able to help you out with, send an email my way at lauren.marinigh@hotmail.com.



so.da (part of Corus Entertainment)

Account Manager & Social Strategist

• Develop strong client relationships and understanding of key business goals to build solutions, strategy, and content
• Manage projects from start to finish for content, and strategy development by working alongside internal teams (production, analytics) to complete client deliverables on budget and on time
• Ensure projects are executed within budget (at times managing budgets upwards of $500K), and seeking out incremental opportunities to upsell
• Lead internal brainstorms with production team to develop creative ways to bring brands to life on social through various content formats and platforms (including TikTok, Facebook, and Instagram)
• Building and executing content calendars across multiple brands (copy development, community management, assessing performance, and optimizing)
• Creating both long-term, and campaign-based strategies for brands with various budgets
• Lead and execute both organic and paid strategies for clients
• Create extensive reports that help guide strategy development using platform analytic tools
• Build account planning and brand development presentations for internal and external teams
• Assist in pitches to new prospective clients to generate new business

Brands Include: General Mills, Prime Video Canada, Nelvana, Kids Can Press, John Frieda, Pluto TV Canada

September 2019
September 2018 - September 2019

Hudson's Bay Company

Social Media Manager

• Lead all social media marketing for Topshop & Topman Canada
• Develop, execute, and optimize paid social media campaigns for brands
• Write and develop all copy for paid and organic social media promotions
• Build monthly content calendars for brands, and execute
• Design social media assets for paid and organic promotions such as Instagram stories, and social media advertisements
• Work with influencers to develop partnerships for various long and short-term campaigns for both TOPSHOP/TOPMAN brands, and Hudson's Bay


Social Media Account Manager

• Assisted a range of social media accounts ranging from 1 million to 8 million followers in their development and growth
• Provided reporting, daily suggestions and guidance to multiple internal teams and accounts
• Managed client relationships between influencers and Diply
• Analyzed results of social media accounts using Google Analytics, Facebook Insights, etc.

August 2017 - February 2018
July 2014 - August 2017

Futurpreneur Canada

Social Media & Content Specialist

• Manage and oversee the Futurpreneur Canada blog by developing content calendars and daily content
• Develop long-term strategies for the Futurpreneur blog and implement them
• Work with external and internal guest bloggers (including partners) as an editor to identify content opportunities
• Develop and coordinate content for external publications (both online and print)
• Develop organic and paid social media plans and calendars for initiatives
• Create and implement an overarching social media strategy each year to ensure we are improving and innovating
• Utilize tools like Hootsuite to listen, engage and analyze our efforts and track conversations in our space
• Oversee 10+ social media accounts (both regional and national)
• Provide and train staff to be successful on social media
• Manage and oversee the distribution of monthly e-newsletter distributed to 30,000+ people in English and French and other email communications



Certificate, Digital Marketing Management

University of Toronto School of Continuing Education

2013 - 2015

Completed classes in; search engine marketing, social media strategy, social consumer relationship marketing, web marketing.

Post-Graduate Certificate, Corporate Communications

Sheridan Institute of Technology & Advanced Learning

2011 - 2012

Graduated with high honours

Took classes in; writing for public relations, media relations, law & ethics, design & technology, applied research, social media, event planning, philanthropy, internal communication, issues & crisis management and strategic communication planning.

Advanced Diploma, Advertising

Sheridan Institute of Technology & Advanced Learning

2008 - 2011

Graduated with honours

Took classes in; creative design, marketing, integrated marketing communications, public relations, sales, media buying & planning, advertising campaign development, creative branding, law & ethics and international advertising.



  • ALL
  • Social Media
  • Public Relations
  • Writing


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