By Lauren | March 17, 2014 | 0 Comment
Coca Cola has always been one of my all-time favourite companies. Not because I drink Coke on a regular basis, but solely based on their ability to create excellent advertisements and marketing campaigns that really connect with their target.
Here are my top 6 Coca Cola campaigns and why I love them so much:
“America the Beautiful”
Despite all the controversy over this ad, I think it does a great job of capturing the multiculturalism of North America.
“He Shoots, He Scores”
I’m sure we can all remember this ad from the 2010 Winter Olympics. This ad hits the nail on the head when showing exactly how passionate Canadian’s are about hockey. Not to mention, the ad switched once Canada won the gold medal from “Let’s show them who’s game it is” to “Now they know who’s game it is”. Love it!
“Small World Machines”
This is just awesome how Coke worked to bring two countries together in such a fun, interactive way that’s never been seen before.
“History of Celebration”
Another great sport ad by Coca Cola for the World Cup.
“Share a Coke”
There’s no better feeling than something being made just for you, and that’s exactly what Coke did in their “Share a Coke” campaign. Great idea to get personal, and connect with their target.
Come on, wouldn’t this make you happy?