By Lauren | March 15, 2017 | 0 Comment
I’ve talked about how much I hate networking before. As an introvert, networking is just too uncomfortable for me. However, I obviously see the value in networking as a young professional and when I actually do force myself out of my comfort zone I never regret it. But how do you overcome that initial anxiety of […]
Continue ReadingBy Lauren | February 10, 2017 | 0 Comment
We likely all had those moments throughout our life and education where we seriously wondered what the point of learning something or doing a particular exercise was. At the time, we just couldn’t understand what purpose these things served or would serve in our lives. It wasn’t until we got older and out into the […]
Continue ReadingBy Lauren | January 16, 2017 | 0 Comment
Guest blogging can have many benefits for both you, your blog, and the guest blogger. For you, you’ll be able to curate quality content that is relevant to your audience which will only require you to organize and edit versus write. For the blogger, they’ll be able to build their reputation and gain exposure to […]
Continue ReadingBy Lauren | January 2, 2017 | 0 Comment
You’ve been publishing content on social media for some time now, but although you can read your basic analytics that come with these platforms, you don’t really know if people are visiting your website (or wherever you are leading them) and actually converting. For example, if you are leading someone from Facebook to sign-up for […]
Continue ReadingBy Lauren | December 19, 2016 | 0 Comment
I still remember interviewing for my first internship. In order to graduate from my public relations post-graduate program, I had to complete a month long internship in the communications industry. My school brought in a bunch of people from within the industry who were looking for interns to conduct interviews with us. Somehow I got […]
Continue ReadingBy Lauren | November 28, 2016 | 0 Comment
A blog can be incredibly valuable for you and your business. We all have heard the trend in content marketing becoming increasingly more popular, and there is no question, this isn’t going to be disappearing anytime soon. Blogging can have so many benefits. It can help improve your search engine optimization (SEO) for your business […]
Continue ReadingBy Lauren | November 14, 2016 | 0 Comment
Despite what people may think, Facebook is still the market leader for social networks with 1.71 billion monthly active users. 77% of B2C companies say they’ve acquired customers from Facebook, and I think those numbers are pretty hard to ignore. But just because your business is on Facebook, that doesn’t mean you’re on it in […]
Continue ReadingBy Lauren | November 2, 2016 | 0 Comment
Me: “Hi. I’m Lauren and I work in social media marketing at a non-profit organization called Futurpreneur Canada.” Them: “Nice to meet you Lauren. I’m XYZ and I work at XYZ doing XYZ.” Me: “Nice to meet you XYZ.” ………….. crickets …………….. awkward silence …………… This is a sample conversation of a typical networking event […]
Continue ReadingBy Lauren | September 30, 2016 | 0 Comment
Since I was a kid, I always loved to write, I had diary after diary, I loved writing stories, quotes, poems, whatever it was. Although I was told by English teachers that I wasn’t cut out for university level English classes, and was even in an extra help class while in elementary school for reading […]
Continue ReadingBy Lauren | September 20, 2016 | 0 Comment
Although I’ve never had the privilege of meeting Winnie Giang in real life, we’ve been Twitter pals for awhile now. As an active young professional in the industry, I had to reach out to her to learn more about what she does, and hear her advice for other young professionals. Keep reading for great tidbits […]
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