By Lauren | April 12, 2017 | 0 Comment
Guest blogging can open up a door for writers, or professionals trying to get their name out there and noticed within their particular industry. Blogging opportunities may appear to be hard to find, but it can be easier than you think. Here are some ways to build a path to the blogging and guest blogging world.
Before seeking out guest blogging opportunities; you should work on developing your own blog and writing style first. Having your own blog will help build your online presence and authority. If you don’t want to start your own blog, publishing through LinkedIn can also be an option. It’s hard to land guest blogging opportunities with out having somewhere where you can show off your writing ability first. Plus your guest blogging opportunities can be a good way to link people back to your own portfolio, website, or blog.
Next to having a place where potential partners can read your work and writing samples, your social media presence can be key in landing your next guest blogging opportunity. The blog or person you are looking to partner with wants to know what’s in it for them, if they can see you’re an influential person in the industry then right away you are a valuable opportunity for them. If they visit your Twitter or LinkedIn page and find an empty profile that hasn’t been updated in years, what are you bringing to the table?
Look to other blogs for inspiration and to help improve your own writing style. Following and reading other blogs will also help you seek out opportunities for guest blogging. Some people and blogs will post when they are looking for guest submissions, or from reading other posts on the blog itself you may be able to gather whether or not they usually accept posts from external writers.
The biggest mistake you can make as a blogger is looking at all the other bloggers out there as competition as oppose to partnership opportunities. Guest blogging opportunities can be sitting right in front of you, without you even realizing it. If you follow a blog religiously, or think that you can offer something in the form of a guest post on their blog, reach out to them. When bloggers start working together as oppose to against each other, wonderful things begin to happen for the both of you.
It is key to develop your own blog first, but find a way to balance spending your time on your blog, and looking for partnership opportunities and ways you can cross promote with other brands, blogs or bloggers. Guest blogging can be a great way to boost your own blogs presence, and also gain authority within the blogging space. The more places you can get your name (within reason) the better. Just be sure that the places you are focusing your time on outside of your own blog line up with your vision and goals.
Guest blogging is a way to open doors and can be a great chance for you to get yourself out there and establish yourself as an influencer and leader in your industry. So take time to develop your own blog, and then find a way that you can work with other blogs, and companies that will benefit the both of you.
This post was originally written for Ten Thousand Coffees.