Lauren Marinigh

What’s with the rise of using kids to send powerful messages?

By Lauren | November 19, 2014 | 0 Comment

I’ve recently noticed a steady increase in marketers using children to convey a strong, meaningful message to mainly women, but also others. I’m not sure if I’m the only one who realized this but through the three videos below, you’ll see a series of different campaigns, for different brands, but all created for one reason – to create an impact on the viewer.

Why do you think there’s an increase in using children to convey powerful messages? Personally I think that there’s a lot we as adults can learn from kids. Kids see the world differently; their innocence allows them to see things from an entirely different perspective.  Would these campaigns be as powerful if they used adults to convey the messages each of them have? Probably not!

What are your thoughts on using children to convey a much bigger message?

And a bonus just because I find this video awesome and effective (beware there’s lots of swearing):


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