By Lauren | March 2, 2015 | 0 Comment
Email marketing – everyone is doing it but few are doing it well. Here are some big no-no’s when it comes to emailing your community that you should probably avoid if you want your emails to actually be read!
Sending too many
The biggest mistake any business can make is to focus on quantity over quality. There is no reason to be sending out emails multiple times a week and even if each email does contain quality content, it will end up sitting in a trash or junk bin before anyone reads it. Have a plan behind your email marketing.
Many people don’t pay attention to how often they are sending out emails, and instead just email their list whenever they have “new” news or content. To develop a email marketing plan, track the success of the emails you’ve been sending out. Are people even opening them? What are people clicking on? This will help give you a direction.
Not original, useful content
Don’t send an email for the sake of sending an email. Give your audience something they aren’t going to find anywhere else. Sharing content that they read on your website or blog last month doesn’t add any value to your readers. Develop original content, and include things that only your subscribers will get access to.
People are busy and the last thing they want to do is half to scroll through a novel when they open their email. To be effective in the world of email marketing, keep it short and simple and link to more information if your readers decide they want more.
Think twice before you send out an email. Keep in mind timezones and the schedules of your target market. If the majority of your target market are 9-5 workers, the time you send out your email is going to be very different from those whose target is college students. If you aren’t sure what the best time is for your readers, try testing different times over a certain timespan and see when you get the highest open rate.
Remember when you were a kid and you hated books without visuals? That is how people feel about emails/e-newsletters without visuals. If you truly want to grab attention, standout from the clutter and intrigue people to read and click your content, make your email as visually pleasing as possible. A picture says a thousand words.