By Lauren | June 21, 2015 | 0 Comment
If you haven’t accepted the fact that your company is going to have to adapt to Millennials, then you might as well buy your company’s plot in the nearest graveyard. Millennials are the next generation and they are slowly taking over the working world and consumer world, and by slowly, I mean quickly. So how can you adapt as a company? Maybe you think you already have, but in reality you’re doing things that are just downright pissing Millennials off. Here are some things you may be ignoring as a company that you really shouldn’t be if you want to fit into the Millennial crowd.
If your website isn’t optimized for mobile phones yet, then you might as well just delete your website completely. 91% of adults keep their smartphones within arms reach, 9 out of 10 of mobile searches lead to action (such as a sale), and on average US Millennials touch their smartphones 45 times a day. That may not be for Millennials specifically but unlike the generations before them, they won’t put up with a company that delivers a crappy user experience on their mobile devices and tablets. This is no longer an option for your website, it’s a must.
It’s true that it’s better to be off social media if you’re not going to do it well, but in 2015, if your target market includes Millennials at all, you basically have no other choice. Us Millennials expect to be able to find you on social media, we want to be able to be updated from you if we choose, and to be able to reach you at the touch of our fingertips if we need too. 5 out of 6 Millennials connect with companies through social media, so what do you think they’re going to think of your brand if you’re not there?
If I need help I want to be able to reach you ASAP. I don’t want to have to sit on hold for an hour to ask a simple question and I don’t want to listen to automated messages that give me 478 options when I call you. If I have a question or need help, I want to be able to get it as soon as possible. Whether that means by tweeting you, emailing you or using live chat on your website, whichever way I choose, you should be available to me and be quick, efficient and not waste my time! Not everyone operates in the 9-5 business hours, so be a company that recognizes that and delivers above and beyond to your customer, because if you don’t, everyone will hear about it.
Even if what we have to say is wrong or stupid, we expect you to listen to it. Give us the time of day, and let us voice our opinion, because believe me, we have one. If we don’t like something about your product or business, find a way to improve it or make us happy, don’t just ignore our input. If we want to ask you a question, give you a compliment, rip you a new one, whatever it may be, the best thing you can do is listen, and make sure you acknowledge that we are heard. There’s nothing worse than when I express something to a brand on social media or through email and you either get a heartless message back or none at all. So personalize our experience and let us know we are being heard.
Millennials represent 51% of those that are willing to pay more for sustainable products. For a generation that salary averages only around $33,000, that’s a big statement! Personally I’m a person who notices that half the Starbucks I go into don’t have recycling bins, I’ll gladly buy a product that supports an initiative, or go out of my way to support a brand that is doing good. We care a lot about the world around us, and doing well by doing good. So if your a brand that thinks we won’t notice if you decide not to recycle, waste materials, food, etc. or just generally are harming the world around us, or not contributing to it, think again!
So does your company fit the bill? Are you adapting to the takeover of Millennials?