Lauren Marinigh

Questions to Ask Before Getting Social Media

By Lauren | May 26, 2014 | 8 Comment

I get it, every time there’s a new, fun social media platform developed, you can’t hold your excitement to jump on the bandwagon and play around with it. But when it comes to companies joining social media platforms it’s important to take a step back and ask yourself a few questions. Some of these questions can even be asked when joining platforms personally as well.

1. What is the purpose of me getting this platform?

Clear-Sense-Of-PurposeStraight forward. If you can’t answer this question right off the bat, you probably shouldn’t be getting this platform to add to your social media mix. Why? Because getting a random social media platform just for the sake of it, is like painting a black wall, black just for the sake of it. What’s the point?

2. What is my strategy and ultimate goals going to be for joining this platform?

So maybe you’ve realized that there is a purpose for adding a particular platform to your online marketing mix. Now is the time to ask yourself where this fits into your overall marketing and social media strategy. Do you even have a strategy? Maybe it’s time to consider developing one first! If you have no plan or goals for your platforms, it’s like driving a car with your eyes closed. IMG_0774

3. Will this platform bring my followers/fans value?

Ding ding ding! This is SUCH an important question to ask. What value is this platform going to bring to my target audience? For example: If I’m a photography business, the value of having Facebook would be that I could easily showcase and share my work visually. Although having Twitter may not be the most effective way for me to showcase my photos. Look at where your target audience is and their media habits, and look at if the content you’d be sharing on the platform will bring any sort of value to your target audience and make them come back for more.

IMG_12634. Who is going to manage the content going online?

You may decide to join multiple social media platforms but have you thought about who is going to take the time to regularly manage the posts and content that’s going on these pages? Not to mention who’s going to be responding to your followers asking questions etc.? If your answer is “I don’t know” or “I’ll just do it whenever I have free time” then you probably should just not even bother getting it.

5. What am I going to post on this platform?

Often well jump on social platforms thinking we’ll have lots of great things to post and then find ourselves sitting i-dont-know-in-marathithere saying “I have no idea what to post today”. It’s important to have a plan of attack, think about what content would add value, where you’re going to get that content, and how you want to share it out to your target audience.

These are just a few of many questions to ask yourself before jumping on any social media bandwagon. Is there any that you would include that I’ve missed?


Sharing my inspiration, advice, opinion & fun stuff one post at a time.


08 June, 2014 Reply

I simply want to mention I'm all new to blogging and actually loved you're blog. Very likely I’m likely to bookmark your blog post . You really come with beneficial article content. Regards for sharing your web page.


    14 August, 2014 Reply

    Thanks for the feedback Tyson! I really am glad you enjoyed it :)

08 June, 2014 Reply

Does your website have a contact page? I'm having a tough time locating it but,
I'd like to send you an email. I've got some recommendations for your blog you might be interested in hearing.
Either way, great blog and I look forward to seeing it improve over time.


    14 August, 2014 Reply

    Hi Normand! All contact info is found at the bottom of my website :)

09 June, 2014 Reply

Hello there! This is my 1st comment here so I just wanted to give
a quick shout out and tell you I truly enjoy reading through your articles.
Can you recommend any other blogs/websites/forums that cover the same subjects?
Many thanks!


    14 August, 2014 Reply

    Hi Gary! A few of my favs are Social Media Today & Social Media Examiner :)

13 June, 2014 Reply

Hi there! This post couldn't be written any better!
Reading through this post reminds me of my old room mate!
He always kept talking about this. I will forward this write-up to him.
Pretty sure he will have a good read. Thanks for sharing!

16 June, 2014 Reply

Pretty! This was a really wonderful post. Thank you for providing these details.

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