By Lauren | March 30, 2015 | 0 Comment
The role of a social media professional is becoming more and more demanding and competitive. Ten years ago you wouldn’t have even heard of such a role let alone believed that companies would be seeing this position as such a crucial and important one within their organization.
As a social media professional myself, and someone who has worked in this industry over the last 3-4 years I’ve seen this role completely evolve within organizations. The demand for social media professionals to possess almost every skill in the book is growing. I now see job postings that not only require you to have 10+ years of social media experience (despite the fact no one was using it for business 10 years ago), but also have skills that one would think would fall under a million other departments. Here are some skills I’ve found useful for social media professionals to have, yet aren’t necessarily the typical ones you may think of.
Search Engine Marketing & Optimization Knowledge
You aren’t necessarily expected to know everything about SEO, but having a solid understanding goes a long way. Often times managing and contributing to your organizations website will be something that falls on your plate at least once, whether it’s while your web specialist is on vacation, or if you’re contributing to your company’s blog. Having knowledge of where SEO and SEM come into play is an asset and something organizations are becoming more focused on in order to stand out from the clutter.
Graphic Design Experience
A skill I taught myself back in high school that has been crucial for a career in social media. Since you are more than likely going to have to post graphics with your social media posts, it is always an asset when you have the ability to manipulated and develop these graphics yourself. Even if you have an in-house graphic designer having some knowledge in this will make your life a lot easier.
Being a social media professional, whether you are in the community management side or the digital analytics side, it’s always important to have a good grasp on analytics. Know important analytic terms, how to find those insights, and how to use them to improve. Companies are results driven. Show them why and how social media is working, and use data to drive future online campaigns.
Email Marketing Expertise
Another thing that may fall onto your plate, especially if your position entails content creation, having a firm knowledge of email marketing is a plus. Organizations want someone who can do it all and having an idea of how your social media efforts can work together with your email marketing is a great and useful skill to possess. Think strategically on how these two components cross over one another.
Video and Photography Skills
Similar to graphic design, to have an idea and basic knowledge of photography and video editing/creation can be one of the most important skills to have as a social media professional. You need to have a grasp of the creative and media components you are sharing on social and whether or not they fit with your organization. Also, there’s a big chance you may be thrown on a project that requires you to work with a photographer or videographer to develop content for your online channels. Knowing what you’re talking about and how to manage a project like this goes a long way.
Where can you learn some of these skills? Try continuing education courses at a local college or university, visit Lynda.com and look up YouTube tutorials and videos online. It’s amazing what you can find through a simple Google search that can help you expand your skill set.