Lauren Marinigh

How to Grow Your Pinterest

By Lauren | April 6, 2018 | 0 Comment

Pinterest can be an incredibly underrated social media platform in my opinion. It can be a super valuable tool for you and your business, especially if your business is visually appealing (weddings, food, travel, etc.). and if your primary target market is women under the age of 34. I mean, there are lots of brands […]

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How to Create a Quality Brand Identity

By Lauren | June 26, 2017 | 0 Comment

Creating a brand identity that stands out and doesn’t have a hefty price tag attached to it may seem impossible to most people. The truth is, you don’t need an expensive marketing agency to build your brand identity, there are several tools out there that can help guide you through this process. Here are just […]

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Things to Think About When It Comes to Your Social Media Strategy

By Lauren | April 7, 2017 | 0 Comment

Having a social media strategy is critical in building a social media presence that meets your needs and grows over time. However, I’m a strong believer that a social media strategy doesn’t necessarily have to be an 80 page document that you put together at the beginning of each year and likely never look at […]

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How to Convert Leads on Social Media

By Lauren | January 2, 2017 | 0 Comment

You’ve been publishing content on social media for some time now, but although you can read your basic analytics that come with these platforms, you don’t really know if people are visiting your website (or wherever you are leading them) and actually converting. For example, if you are leading someone from Facebook to sign-up for […]

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Interview with Youri Hollier, Content Marketing Manager at DavidsTea

By Lauren | March 14, 2016 | 0 Comment

As part of my series where I’m interviewing one young professional each month in the marketing and/or communications industry, I chatted with Youri, Content Marketing Manager at DavidsTea. I’ve been following Youri for awhile now since DavidsTea has always been a brand I looked up too, and not just because I love their tea. Read on to […]

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What I Learned From Twitter Takeovers

By Lauren | November 16, 2015 | 0 Comment

Social media takeovers are becoming a more and more common thing in the online world and I personally love them. I’ve watched celebrities take over Snapchat, Twitter, Instagram and Periscope accounts for brands and I think it’s a great way to increase engagement and give fans an inside look that they probably have never seen or experienced […]

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The Future of Social Media

By Lauren | November 2, 2015 | 0 Comment

Politics, religion and money—three topics that are commonly known to be ones that you should avoid talking to people about. For a social media professional, the topic that I avoid talking about the most is the future of social media and online marketing. Why? Because for me it’s a topic I could argue about endlessly. […]

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Rebranding? 5 Things to Think About

By Lauren | October 5, 2015 | 0 Comment

Thinking about rebranding? A few months ago I rebranded my travel blog. I went from being “Wanderlust” to “Twirl The Globe,” and during the process I learned a lot. There are so many things you may not even think about until you’re going through the change—but here are some things to ask yourself in order […]

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5 Things Your Company is Doing to Piss Off Millennials

By Lauren | June 21, 2015 | 0 Comment

If you haven’t accepted the fact that your company is going to have to adapt to Millennials, then you might as well buy your company’s plot in the nearest graveyard. Millennials are the next generation and they are slowly taking over the working world and consumer world, and by slowly, I mean quickly. So how […]

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The Anatomy of the Perfect Tweet

By Lauren | June 8, 2015 | 0 Comment

Recently I wrote an article on what makes a great Facebook post, and although most people probably think there really is no science behind posting on any social media platform, there is. If you want to garner the most traction and engagement with your posts, it’s important to consider these variables with the posts you […]

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