Lauren Marinigh

The Anatomy of the Perfect Tweet

By Lauren | June 8, 2015 | 0 Comment

Recently I wrote an article on what makes a great Facebook post, and although most people probably think there really is no science behind posting on any social media platform, there is. If you want to garner the most traction and engagement with your posts, it’s important to consider these variables with the posts you […]

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The Anatomy of the Perfect Facebook Post

By Lauren | May 4, 2015 | 0 Comment

You have a great Facebook fan page set up, and now you’re wondering what you should be posting and what the best posts are to attract the most engagement. Developing the perfect Facebook post is not rocket-science, with taking these few things into consideration with each post you develop, you’ll be on the road to […]

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How to Respond to Negative Comments & Reviews

By Lauren | April 13, 2015 | 0 Comment

Nobody is perfect, and that saying goes for businesses too. Sometimes there is just going to be unhappy people, people that like to complain, or people that just don’t believe your product or service lives up to their standards, and that’s the reality of it. So when you receive a negative comment or review online, […]

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5 Useful Skills for Every Social Media Professional

By Lauren | March 30, 2015 | 0 Comment

The role of a social media professional is becoming more and more demanding and competitive. Ten years ago you wouldn’t have even heard of such a role let alone believed that companies would be seeing this position as such a crucial and important one within their organization. As a social media professional myself, and someone […]

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Instagram for Business

By Lauren | March 23, 2015 | 0 Comment

You may think it’s a great idea for your business to jump on the Instagram bandwagon but aren’t really sure what to be taking pictures of or what to be sharing? It’s really dependent on what type of company and/or industry you’re in. For some people it’s easy to know what to post. If you’re […]

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U of T: Digital Marketing Management Certificate Review

By Lauren | March 8, 2015 | 3 Comment

Program: Digital Marketing Management Format: In class (University of Toronto St. George Campus) or online Classes: Foundations of Digital Marketing Management  This course is meant to be the intro to the rest of the certificate program. It addresses the key foundations of digital marketing from the principles of web design and content, search engine marketing […]

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No-no’s of Email Marketing

By Lauren | March 2, 2015 | 0 Comment

Email marketing – everyone is doing it but few are doing it well. Here are some big no-no’s when it comes to emailing your community that you should probably avoid if you want your emails to actually be read! Sending too many The biggest mistake any business can make is to focus on quantity over […]

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How to Increase Engagement on Social Media

By Lauren | February 24, 2015 | 0 Comment

Driving engagement on social media is everyone’s end goal when developing a social media strategy (at least for most people). Social media is all about engaging with consumers and interacting with others,but knowing how to do that is the hard part. Engagement seems like an easy thing to get on your social platforms, but there […]

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Confessions of a Social Media Addict

By Lauren | February 4, 2015 | 0 Comment

I tweet, creep, and spend hours on social networks for a living. Awesome right? But with social media being a relatively new career path, many don’t understand how someone could a) want a career in this field, b) not ever get sick and tired of being on social media. Well here are my confessions of being […]

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What’s the Benefit of Hiring a Social Media Professional?

By Lauren | December 1, 2014 | 0 Comment

It’s safe to say that basically everyone and their Grandma has jumped on the social media bandwagon. With social media being such a popular form of media, and relatively new in comparison to traditional media platforms, many people don’t even know how to properly use it to accelerate their business. The other problem to this […]

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