Lauren Marinigh

The Tools I Use The Most As a Social Media Manager (Part 2)

By Lauren | December 9, 2020 | 0 Comment

The social media tools I use the most as a social media manager.

I’ve written about the tools that I use the most as a social media manager before (link here), but that was a few years ago, and like anything, things change. Not only has my job changed since then, but also new tools come out, and new things prove to be more useful for different roles […]

5 Social Media Lessons I Learned in 2020

By Lauren | November 13, 2020 | 0 Comment

2020 has been a ride. This was definitely not the year I was expecting when the clock struck midnight, and I rang in the new year on the other side of the world in Uganda. Who knew how much life would change this year? And how much history would be made. As a social media […]

Tools I Love

By Lauren | July 15, 2018 | 0 Comment

There are so many fantastic tools out there that make social media management so much easier. However, since there are so many options out there, I find myself in the continuous cycle of downloading and signing-up for apps and forgetting they exist after a day. Seriously though, how many apps do you have sitting on […]

Instagram Tips for Bloggers

By Lauren | June 17, 2018 | 0 Comment

Instagram is such a powerful branding tool for bloggers. In 2018, people are visual people. They don’t want to read a novel about you, but they do like pretty pictures and videos, so Instagram lends itself perfectly to how we consume content. One of the biggest questions I get working in social media is: “How […]

How to Grow Your Pinterest

By Lauren | April 6, 2018 | 0 Comment

Pinterest can be an incredibly underrated social media platform in my opinion. It can be a super valuable tool for you and your business, especially if your business is visually appealing (weddings, food, travel, etc.). and if your primary target market is women under the age of 34. I mean, there are lots of brands […]

Things to Think About When It Comes to Your Social Media Strategy

By Lauren | April 7, 2017 | 0 Comment

Having a social media strategy is critical in building a social media presence that meets your needs and grows over time. However, I’m a strong believer that a social media strategy doesn’t necessarily have to be an 80 page document that you put together at the beginning of each year and likely never look at […]

How to Convert Leads on Social Media

By Lauren | January 2, 2017 | 0 Comment

You’ve been publishing content on social media for some time now, but although you can read your basic analytics that come with these platforms, you don’t really know if people are visiting your website (or wherever you are leading them) and actually converting. For example, if you are leading someone from Facebook to sign-up for […]

Do’s & Don’ts For Your Facebook Page

By Lauren | November 14, 2016 | 0 Comment

Despite what people may think, Facebook is still the market leader for social networks with 1.71 billion monthly active users. 77% of B2C companies say they’ve acquired customers from Facebook, and I think those numbers are pretty hard to ignore. But just because your business is on Facebook, that doesn’t mean you’re on it in […]

Social Media as the New Call Centre

By Lauren | August 22, 2016 | 0 Comment

Social media is the current and future of customer service. Gone are the days of people wanting to sit on the phone listening to pre-recordings after pre-recordings and waiting hours before they even get on the phone with a real person. Okay, those days aren’t completely gone, but customers are expecting a lot more now […]

Interview with Rashi Bindra of Chmpgn+Cie

By Lauren | August 8, 2016 | 0 Comment

To continue my series of interviews with young professionals working in the marketing and public relations world, I connected with Rashi Bindra to chat about her experience working in PR with Chmpgn+Cie, which is a restaurant and bar located in Quebec. Rashi also owns her own business, Pearls & Sequence, a social media and events marketing […]