Lauren Marinigh

CBC, Influencers + The Globe & Mail: Social Media Week Day 3 Recap

By Lauren | June 12, 2016 | 0 Comment

Thursday was the third and final day of Social Media Week Toronto. It was an absolutely incredible week, filled with inspiring social media professionals and speakers. Although I was starting to become a bit exhausted, and my brain was in overdrive from taking in all the great information from the sessions, day three was still another […]

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Scotiabank, Lululemon, Uber & More: Social Media Week Day 2 Recap

By Lauren | June 9, 2016 | 0 Comment

Today was day two of three for Social Media Week Toronto, and it was another good one. Today’s sessions were a bit more intimate as there were sessions happening at both BrightLane and Brainstation to choose from. I loved how there were so many options to pick from, but also was disappointed when I had […]

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Trend Hunter, Twitter, BuzzFeed and Norm Kelly: Day 1 Recap of SMWiTO

By Lauren | June 7, 2016 | 0 Comment

Today was my first day of three at Social Media Week Toronto, and boy was it a good one. Speakers came from some of Toronto’s (and the worlds) hottest places like Trend Hunter, Twitter, Shopify, and BuzzFeed, to share insights and interact with the crowd of social media and marketing professionals. There was even an onstage […]

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Interview with the Fairy Beer Mother, Kendra Nicholson of Steam Whistle Brewing

By Lauren | June 5, 2016 | 0 Comment

I’ve been following Kendra for some time now, and actually only recently had a chance to meet her in real life after realizing she was a connection on LinkedIn that I hadn’t formally met. Kendra is the Community Manager behind one of Canada’s most beloved breweries, Steam Whistle Brewing, and I had a chance to […]

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Recap of #SocialMediaTO at Brainstation

By Lauren | May 2, 2016 | 0 Comment

Last week I attended Brainstation‘s #SocialMediaTO event in Toronto. The event brought together four social media professionals and influencers for a panel discussion on everything social media. Panelists included Stephanie, Global Social Media Lead of G Adventures, Francesca, Social Media Strategist of Grey Canada, Elamin, Social Media Editor of Buzzfeed Canada, and was moderated by […]

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Interview with Sarah Nagel, Community Outreach Manager at Sprout Social

By Lauren | April 3, 2016 | 0 Comment

After working for public relation agencies and the worlds largest Hyatt Regency, Sarah Nagel’s parents weren’t enthused when she said goodbye to her role at a large, well-known hotel chain for start-up life at Sprout Social, a software company based in Chicago. Sprout Social helps people manage and keep up with their social media presence […]

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Global Entrepreneurship Week: Influencers Takeover

By Lauren | January 19, 2016 | 0 Comment

Global Entrepreneurship Week (GEW) is a yearly initiative that happens every year for one week in November across the globe in 160 countries. The objective of the week is to celebrate innovators and job creators who launch start-ups. Each year, host countries help organize events, encourage organizations and people to get involved, and raise awareness […]

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Interview with Mackenzie Ewing, Content & Community Manager at Ten Thousand Coffees

By Lauren | January 4, 2016 | 0 Comment

Happy new year! To kick off a new year, and another year of me blogging, I thought it would be fun to start a new series for 2016 where I interview young professionals working within the marketing industry. The goal of these interviews is to inspire, and also give some insight on young professionals, their […]

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What I Learned From Twitter Takeovers

By Lauren | November 16, 2015 | 0 Comment

Social media takeovers are becoming a more and more common thing in the online world and I personally love them. I’ve watched celebrities take over Snapchat, Twitter, Instagram and Periscope accounts for brands and I think it’s a great way to increase engagement and give fans an inside look that they probably have never seen or experienced […]

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The Future of Social Media

By Lauren | November 2, 2015 | 0 Comment

Politics, religion and money—three topics that are commonly known to be ones that you should avoid talking to people about. For a social media professional, the topic that I avoid talking about the most is the future of social media and online marketing. Why? Because for me it’s a topic I could argue about endlessly. […]

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